Image Academy


Register and pay in full for your IA - 3 month course and pay only R 25 000.00

OR R 18 500.00 to join a group class


Contact us for more information and registration form 

Image consultants offer styling, personal shopping and makeover service to both male and female clientele. We focus our training on appearance, body and colour analysis, wardrobe assessments and assistance in developing your own business. Image Academy offers a part-time 10 week course, equipping you with the skills you need to offer the following services to your clientele.

• To train and equip the learner with skills that will enable him or her to consult with confidence, in all the aspects relating to Personal and Professional Image
• To become an Image Consultant/stylist/personal shopper
(Trained by: Janine Starkey and the image consulting team at House of Janine)

• To enable the learner to determine the clients correct face shape and to advise on the correct hairstyle and glasses to suit their face shapes
• To obtain the necessary skills: to do Body Analysis, Personality Dress, Colour Palette and Style
• To learn how to become a Personal Shopper, Stylist, Image consultant and do Wardrobe Styling
• To gain a general knowledge of the fashion industry, new trends and corporate culture



Module 1

• The Stylist –the role and responsibility
• The Image consultant – the role and responsibility
• Who are you and your vision board

Module 2

• Individual consultation
• The brief
• Personality assessment
• Define your client
• Be your brand
• Assessment translation of the client or the brief from the client

Module 3

• Body shape and analysis
• Critique and assessment
• Client and Consultant behaviour/relationship
• Body breakdown and build up
• Silhouettes on offer

Module 4

• Body parts
• Illusion dressing
• The full assessment
• Wardrobe styling for shoots
• Hair style, face shape and accessories
• Hair styling for shoots, ramp and clients
• Hair colour
• Recommendations for a client’s hair colour palette

Module 5

• Colour palettes
• How to define your client
• Colour/print and texture
• Secrets to colour combination
• Colour on image, real clothing and screen
• Makeup
• Steps for client’s makeup
• Application on a face (bring in your model)

Module 6

• Style vs. Fashion
• Colour, silhouette and trend
• Current trends for the season
• Fashion for men and women
• The difference between styling for woman vs. men
• Creating Style for your client
• Fabric texture and quality

Module 7

• A photographic stylist/magazine stylist
• A wardrobe stylist/mistress
• A personal stylist/shopper
• An image consultant

Module 8

• Visiting a client’s home – do’s and don’ts
• Wardrobe detox
• Listening to the client
• Allowing the client to fit her cupboard
• Detoxing the accessories
• Looking for flawed pieces of clothing

Module 9

• Translation of all into clothing
• Places to shop
• Managing your clients money
• How to be honest without insulting
• Itemized billing and receipts
• Fittings
• Returns and exchanges
• Packing for fittings/shoots
• Cleaning of garments
• Clothing maintenance

Module 10

The entrepreneur
• How to start and where
• Developing your personal brand
• The services you offer

Module 11

Meet the following:
- Magazine Fashion Assistant
- Personal Stylist/Image consultant
- Wardrobe Stylist/Mistress

Module 12


Click here to apply online